Enabling offer integration in Marketing Operations

Offer integration is a separate option from campaign integration. When campaign integration is enabled, you can also enable offer integration.

When offer integration is enabled, you manage offers and offer templates in Marketing Operations rather than Campaign. You can enable offer integration at the same time you integrate Marketing Operations with Campaign, or after you use Campaign to manage offers.

Confirm that your integration is enabled in Marketing Operations and in each of the appropriate Campaign partitions, as explained in Configuration settings for integrated deployment.

On the Settings > Configuration page, under IBM® EMM click Platform.

Click Edit Settings and set IBM® Marketing Operations - Offer integration to True. This setting enables offer lifecycle management features in Marketing Operations.

The system checks for compatibility issues. For example, if an attribute with the "creativeurl" internal name exists in Marketing Operations, offer integration fails so that values for that existing attribute are not overwritten. Before you can proceed with offer integration, you must resolve all reported issues.

If your Campaign installation has multiple partitions, set the following property for each partition where you want to enable offer integration.

Expand IBM® EMM > Campaign > partitions > partition[n] > server and then click internal.

Set IBM® Marketing Operations - Offer integration to Yes.

Repeat step 4 for other partitions as needed.

If you managed offers in Campaign before you enabled offer integration, import the metadata and data for those offers into Marketing Operations for each partition.

After you enable offer integration, you use Marketing Operations to create, edit, and manage offers, including any offers that you created in Campaign before you enabled offer integration.

Avoid disabling offer integration after you enable it.

Importing offers from Campaign