In a stand-alone Marketing Operations installation, campaign project templates are not available for creating new projects. In a stand-alone installation, you can create project templates to use for administering marketing campaigns. However, these objects do not link to a corresponding campaign or Target Cell Spreadsheet in
Campaign. There is no integration with offers, and no metrics are passed for campaign contacts and responders.
If campaign integration is enabled, then you can also enable offer integration. If offer integration is enabled (Settings > Configuration > IBM® EMM > Platform), you use
Marketing Operations exclusively for offer lifecycle management. You use
Marketing Operations to create offer templates and to create, modify, approve, publish, or retire offers. Approved offers can be published to
Campaign for use.