Campaign project templates

If IBM® Marketing Operations is integrated with IBM® Campaign, campaign project templates guide users in creating a campaign project. Campaign projects integrate the planning and project management features of Marketing Operations with the campaign development features of Campaign.

You indicate that a template is a campaign project template when you create the project template. In integrated systems, all new project templates include a Campaign tab on which you complete the options on the Campaign tab for the template. Then, you must specify a Target Cell Spreadsheet. If you want to import Campaign contact and response metrics, you must specify a metric map file.

Creating campaign project templates

Project template Campaign tab for communicating with Campaign

Automatically copying information from Marketing Operations to Campaign