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When administrators work with form definitions in Marketing Operations, they can import the shared Creative URL attribute as parameterized, static, or hidden. If Creative URL is parameterized, an asset value is required in the form definition and corresponding offer instances.
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The Creative URL attribute has its own attribute type. In the user interface, the Creative URL attribute type presents a field and associated Select button. Users click Select to choose an existing asset or to add an asset. The asset name displays in the associated field.
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When administrators export or import a form or an offer template, both the source and target systems must be running the same version of Marketing Operations. The export and import files use an internal field name of digitalasset for the Creative URL attribute.
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Users can include columns for the Creative URL attribute on the Operations > Offers list page.
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On the Operations > Offers list page, users can use the Creative URL attribute to search for offers. The search uses the asset name.
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