Designing your campaign project templates, forms, and attributes
Before you begin creating objects in
Marketing Operations
, you plan and design your campaign project templates and the forms and attributes they require.
The result of the design process is a list of attributes and forms to create, and details about them, such as:
Whether an attribute is suited for use on multiple forms (shared) or on a single form (local)
Whether users select from data that is supplied by a table, a list of items you define, or enter text directly for an attribute
What constraints are needed on the user interface field, and as a result whether an offer attribute must be parameterized (editable) when added to a given form, or set to static or hidden static
Campaign attributes and cell attributes must be shared attributes; form and grid attributes can be either shared or local.
Campaign project template design
Target Cell Spreadsheet and other forms
Designing offer templates
Designing attributes
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