Associating strategic segments with campaigns
A strategic segment is a list of IDs created by an administrator or advanced user in a session and made available to all campaigns. A strategic segment is no different from other segments (such as those created by the Segment process) except that it is available globally, for use in any campaign.
Associating a strategic segment with a campaign makes it easier to select that segment when you create flowcharts. Associating the relevant strategic segments with a campaign also provides greater reporting capabilities.
1.
On the Campaign Summary tab, click the Add/Remove Segments icon Page with two small blue shapes and plus sign icon.
2.
Locate the segments that you want to add.
*
Click the folders to navigate through them.
*
Click Tree View/List View to change the view.
*
Click Search to search by name or description.
3.
Select the segments that you want to add, and click >> to move them to the Included Segments list. Use Shift+Click or Ctrl+Click to select multiple segments.
4.
Click Save Changes.
The segments that you added are listed on the Campaign Summary page under Relevant Segments.
*
When you use the Select process to select customers in your campaign flowcharts, the segments that are associated with your campaign appear at the top of the list, so they are easy to locate.
Copyright IBM Corporation 2015. All Rights Reserved.