Relevant products for offers
Relevant products are products that can be used for inferred response tracking to determine whether an event (such as a purchase) is considered to be a response. For example, if you list Gum as a relevant product for your Candy offer, then if a customer purchases Gum, it is considered a response.
When you create an offer, there are two ways to define relevant products.
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You can use the Edit Query button to build a query which returns the list of product IDs that you consider relevant.
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You can use Import Product IDs to type or paste a list of IDs from a source file, then paste the resulting list into the Relevant Products field.
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When offer management is performed from IBM® Marketing Operations, the relevant products functionality, which relates product IDs to offers, is not available.
Assigning relevant products to an offer
Changing the list of relevant products for an offer
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