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Interact, Contact Optimization, eMessage, and IBM® SPSS® Modeler Advantage Marketing Edition provide additional processes for use in flowcharts. For more information, see the documentation for those products.
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The Interact List process determines which offers the Interact runtime server presents to customers.
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The Optimize process associates a marketing campaign with a Contact Optimization session.
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The SPSS® Model process generates predictive models to predict likely responders based on past behavior.
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Requires IBM® SPSS® Modeler Advantage Marketing Edition. See the IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition Integration Guide.
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The SPSS® Score process rates the likelihood of customers responding to offers, to identify the best prospects for a campaign.
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Requires IBM® SPSS® Modeler Advantage Marketing Edition. See the IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition Integration Guide.
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