Prerequisites for creating strategic segments
Before you create a strategic segment, you should do the following:
Determine how your strategic segments will be organized, the folder hierarchy and naming conventions you will use.
Determine exactly what strategic segments are important to you.
Determine the logic behind your strategic segments.
Identify the relationship between different strategic segments.
Identify the audience levels appropriate to your strategic segments.
Determine how often the strategic segments should be refreshed.
Determine what level of detail is defined in each strategic segment. For example, should a segment include all suppressions?
Determine if you want to keep historical strategic segments in an archive folder.
Consider the size of the strategic segments you want to create and their potential impact on performance. See
Improving performance of strategic segments
.
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