Performance reports for IBM® Campaign

Performance reports are provided with the IBM® Campaign Reports Pack. The performance reports are example reports that you can modify to analyze contact and response data across one or more campaigns, offers, cells, or segments.

To use these reports, you must integrate IBM® Campaign with IBM® Cognos®. For more information, see:

IBM® EMM Reports Installation and Configuration Guide.

IBM® Campaign Report Specifications, which is a compressed file with the reports pack. The specification provides examples of output from the performance reports.

The performance reports are available in the following ways:

From the Analysis tab of a campaign or offer.

By choosing Analytics > Campaign Analytics > Performance Reports to analyze results across one or more campaigns, offers, cells, or segments.

Use the "What If" Offer Financial Summary report when planning offers and campaigns. Use the other performance reports after deploying a campaign and obtaining response data.

Performance reports

Report

Description

"What If" Offer Financial Summary

This report calculates the hypothetical financial performance of an offer based on your input. You specify parameters for evaluating different response rate scenarios. The report calculates financial performance for six scenarios, incrementing upward based on your specified response rate and the response rate increment. For example, if you specify a response rate of 2% and an increment of 0.25%, the report will return performance data for six scenarios with response rates ranging from 2% to 3.25%.

You can optionally change parameters in this report, such as cost per contact, offer fulfillment fixed cost and revenue per response.

Campaign Detailed Offer Response Breakout

The Campaign Detailed Offer Response Breakout report provides campaign performance data for offer response types. It lists all offers that are associated with a campaign and indicates the number of responses for each response type across all channels.

If eMessage offer integration is configured, this report includes information about the eMessage Link Click response type. Landing Page and SMS Reply Message are not currently supported. Columns that exist for those response types are not populated by the ETL process at this time.

Campaign Financial Summary by Offer (Actual)

The Campaign Financial Summary by Offer (Actual) report provides financial data for offers in campaigns. It includes data such as contact costs, gross revenue, net profit, and ROI.

Campaign Offer Performance by Month

The Campaign Offer Performance by Month report shows campaign performance for a specified month with performance data for each offer within the campaign. It lists the number of offers given, number of response transactions, and response rate for the specified month.

Campaign Performance Comparison

The Campaign Performance Comparison report compares the financial performance of campaigns. It includes data such as response transactions and response rate, number of unique responders and responder rate. It also includes lift over control group information, which shows the increase in response compared to the control group.

Campaign Performance Comparison (with Revenue)

The Campaign Performance Comparison (with Revenue) report compares the financial performance of selected campaigns. It includes data such as response transactions, response rate, number of unique responders, responder rate and actual revenue. It also includes optional lift over control group information, which shows the increase in response compared to the control group.

Campaign Performance Comparison by Initiative

The Campaign Performance Comparison by Initiative report compares the financial performance of selected campaigns grouped by their initiatives. It includes data such as response transactions and response rate, number of unique responders and responder rate. It also includes optional lift over control group information, which shows the increase in response compared to the control group.

Campaign Performance Summary by Cell

The Campaign Performance Summary by Cell report provides performance data for campaigns with cells grouped by the corresponding campaigns. It includes data such as the number of offers given, number of response transactions, response rate, number of unique responders and responder rate. It also includes lift over control group information, which shows the increase in response compared to the control group.