The Optimize process Parameters tab
Use the Parameters tab to work with parameterized offer attributes.
Use the Parameters tab to perform the following tasks:
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Select the cells for which you want to specify parameterized offer attribute values
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Assign values to parameterized offer attributes.
Static and hidden offer attributes do not show on the Parameters tab. Only parameterized offer attributes of offers you select for cells show on the Parameters tab.
The following steps track the lifecycle of parameterized offer attributes from creation to the Parameters tab.
1.
A campaign administrator creates an offer template, and parameterizes certain offer attributes. For example: Logo, Cost per Offer, and APR. The administrator provides default values for the parameterized offer attributes. For example: Silver for Logo, $5.00 for Cost per Offer, and 7.99 for APR.
2.
A user creates PlatinumCard, GoldCard, and SilverCard offers based on this offer template. The user keeps the default values for parameterized offer attributes in each offer.
3.
The campaign administrator configures the Optimize process as follows:
a.
On the Assignment tab, assigns the PlatinumCard, GoldCard, and SilverCard offers to various cells.
b.
On the Parameters tab, does the following for the Gold offer:
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Assigns the value Gold to the Logo offer attribute
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Assigns the value $9.00 to the Cost per Offer attribute
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Maps the APR to a derived field that subtracts 1.00 from the customer's existing APR
c.
On the Parameters tab, does the following for the Platinum offer:
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Assigns the value Platinum to the Logo offer attribute
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Assigns the value $12.00 to the Cost per Offer
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Maps the APR to a derived field that subtracts 1.55 from the customer's existing APR.
d.
On the Parameters tab, for the Silver offer, maps the APR to a derived field that subtracts 0.50 from the customer's existing APR.
Now, when users assign any of the Gold, Platinum, or Silver offers to cells, the values for the parameterized offer attributes are defined as appropriate.
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