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Basic: The fields that are required to define an offer, such as Offer Name, Security Policy, a unique Offer Code, Description, and Relevant Products.
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Standard: Offer attributes that are supplied with Campaign, which can optionally be included in an offer. Examples are Channel, Effective Date, and Expiration Date.
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Custom: Attributes that are created for your organization, such as Department, Sponsor, Interest Rate, and SKU.
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Static attributes: Offer attributes whose values do not change when you create a different version of the offer. Examples are offer code, offer name, and description.
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Hidden static attributes: Static attributes are included on an offer template but hidden from the person who creates the offer. Hidden attributes can be searched for, tracked, and reported on. For example, if a template includes Offer Cost (the cost to your organization of administering the offer), you can search for all offers that cost less than $1.00 to administer. The information can be used in reports for performance ROI analysis.
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Parameterized attributes: Offer attributes whose values can be supplied when the offer is assigned. For example, you can type a value, select an option from a pre-defined drop-down list, or select a database field. When the offer template is defined, your administrator can set up any standard or custom offer attribute as a parameterized attribute.
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