IBM® Campaign integration with other IBM® products

IBM® Campaign optionally integrates with a number of other IBM® EMM products.

For more information, see the documentation included with these applications:

IBM® Contact Optimization: Optimize contacts from a customer-centric perspective while considering business rules and constraints.

IBM® Digital Analytics and IBM® Digital Analytics for On Premises: Use web analytics segments in IBM® Campaign flowcharts.

IBM® Distributed Marketing: Support distributed, custom execution of centrally managed campaigns.

IBM® eMessage: Construct targeted, measurable email marketing campaigns.

IBM® Interact: Retrieve personalized offers and customer profile information in real-time to enrich the interactive experience.

IBM® Interaction History and IBM® Attribution Modeler: Deliver unique insights into cross-channel communications and customer activity by combining data from various sources (online as well as offline) into a single repository.

IBM® Marketing Operations: Integrate the marketing resource management features of Marketing Operations with the campaign development features of Campaign.

IBM® SPSS® Modeler Advantage Marketing Edition: Provide an automated predictive modeling solution for database marketers.

IBM® Marketing Platform provides security as well as a common access point and user interface for Campaign and other IBM® EMM applications.

IBM® Cognos® provides the framework for the IBM® Report Packs that are provided for various IBM® EMM products.

Overview of eMessage offer integration with IBM Campaign

How modeling and scoring work in the IBM SPSS Modeler Advantage Marketing Edition and IBM Campaign integrated environment

Integration with IBM Marketing Operations

Introduction to using IBM Digital Analytics data in marketing campaigns