How modeling and scoring work in the IBM® SPSS® Modeler Advantage Marketing Edition and IBM® Campaign integrated environment

When you use IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition in an integrated environment, you can model and score within your IBM® Campaign flowchart.

When you create a model in IBM® SPSS® Modeler Advantage Marketing Edition, you generate a modeling stream that you can use in an IBM® Campaign flowchart. The flowchart defines your campaign logic. You can then use one or more models to score your target audience for the campaign. You can access IBM® SPSS® Modeler Advantage Marketing Edition directly from an IBM® Campaign flowchart, so you can create, edit, and select models while you are designing a marketing campaign. You can also set up flowcharts to automate model updates and batch scoring.

Changes from IBM® PredictiveInsight

If you previously used IBM® PredictiveInsight, you will no longer be able to use the legacy Model and Score process boxes. After you install IBM® Campaign version 9.1.0 or later, the legacy Model and Score process boxes are unconfigured in existing flowcharts.

You must manually re-create the predictive models either by using IBM® SPSS® Modeler Advantage Marketing Edition or by using the SPSS Model process box.

Legacy Model and Score process boxes are inactive and cannot be run. However, they can be viewed for configuration details.

To migrate from PredictiveInsight, you must complete the following tasks:

Delete instances of the Model process box and replace them with the SPSS Model process box.

Delete instances of the Score process box and replace them with the SPSS Score process box.

Reconfigure downstream process boxes that use legacy score fields to use the new SPSS score fields.

For more information, see the IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition Integration Guide.