Inferred responses from control groups
All responses from members of control groups (which are always hold-out controls in Campaign ) are inferred responses. Matching inferred responses is the only mechanism for crediting responses from holdout control group members.
Since members of a control group did not receive any communication, they cannot have any tracking codes to return.
Response tracking monitors members of control groups to see if they take a desired action without having received any offer. For example, a campaign might target a group of customers who do not have checking accounts with a checking account offer. Members of the control group are tracked to see if they open a checking account within the same time period as the checking account offer.
All incoming events are evaluated to see if they are possible inferred responses for control treatment instances. Any response codes are discarded and remaining attributes of interest are evaluated against control treatment instances for possible response credit.