Overview of eMessage offer integration with IBM® Campaign
If your Campaign administrator enabled eMessage offer integration, Campaign offers can be associated with eMessage assets.
When offer integration is configured:
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Cross-channel marketers can create and use the same marketing offers on multiple channels to measure the effectiveness of offers across channels. For example, compare email to direct mail.
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The Campaign performance reports show the sum of all contacts or responders over all channels that were used. You can customize the reports to break out the information by channel.
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The Campaign Detailed Offer Response Breakout report analyzes eMessage link clicks that are associated with offers. This report lists all offers associated with a campaign and the number of responses for each channel.
When offer integration is configured, the basic workflow for eMessage users is:
1.
Use Campaign to create offer attributes, offer templates, and offers, as you normally would, with the following exceptions:
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Offer lists are not supported because only one offer can be associated with a digital asset.
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You cannot use Derived Fields in eMessage offer attributes because you cannot populate Derived Fields in eMessage. However, you can use Derived Fields on an offer if you also target that offer over another channel.
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You can populate parameterized offer attributes with a constant value. However, you cannot use Derived Fields for the email channel and you cannot change values per recipient.
2.
Use eMessage as you normally would, with one addition: You must associate a Campaign offer with a digital asset in the eMessage Content Library.
3.
Add the asset and its associated offer to an email communication.
4.
If you want to modify the offer, open the offer Summary page in Campaign. Click Link to IBM® eMessage Digital Asset at the top of the offer Summary page to see a list of eMessage assets that are related to the offer. Double-click an asset to open it in the eMessage Content Library.
5.
Send the mailing.
Recipients open the email and click the offer links.
eMessage receives the responses and processes them using a configurable ETL process so that they end up in the Campaign database.
Campaign checks for updated offer and contact data at intervals that are scheduled by your Campaign administrator. The offer and contact information is then processed by Campaign and moved to the appropriate report tables.
6.
Use the eMessage reports as you normally would. Additionally, use the Campaign Detailed Offer Response Breakout report to analyze responses to your offers.
The eMessage offer integration depends on an ETL process to coordinate offer and response information between eMessage and Campaign:
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To configure Campaign for eMessage offer integration, see the Campaign Administrator's Guide.
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To use eMessage, see the IBM® eMessage User's Guide.
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