If you have IBM® Digital Analytics, you can define segments based on visit and view level criteria. If you integrate
IBM® Digital Analytics with
IBM® Campaign, those segments can be made available to
Campaign for use in flowcharts.
You can then use Campaign to target those segments in marketing campaigns. This "online segmentation" functionality provides an automated way to incorporate
IBM® Digital Analytics data into your campaigns.
Campaign users who purchase and configure both
eMessage and the post-click analytics tools can also make use of
IBM® Digital Analytics segments. The optional post-click analysis tools track customer behavior from the click-through of an email or hosted landing page and subsequent navigation through the web site (within the same visit or session) to browse or buy.
Campaign designers can use the analytics to determine how to create follow-up campaigns.
