If both Marketing Operations and
Campaign are installed, and you licensed the
IBM® Marketing Asset Management add-on for
Marketing Operations, your campaigns can include digital assets from your
Marketing Operations asset libraries.
Campaign does not need to be integrated with
Marketing Operations, although it may be.
To include a Marketing Operations asset in an offer, a user creates an offer based on a template that includes the
CreativeURL attribute. A "Creative URL" is a pointer that indicates the location of an asset in
Marketing Operations. The asset that the
CreativeURL attribute points to is included in the offer.
The CreativeURL attribute allows users to move seamlessly from
Campaign to
Marketing Operations when configuring offers, offer templates, or campaigns.
For example, when creating or editing a campaign, you can go from a target cell spreadsheet (TCS®) cell to the offer related to that cell. From the offer, you can go to the related asset in
Marketing Operations, where you can view or modify it. You can also upload a new asset to the library for immediate use in the campaign.
