Campaign management

You can create, view, edit, delete, organize, and perform similar operations on marketing campaigns. Each campaign is defined by its business objective, initiative, and effective date range. A campaign always consists of at least one flowchart, where you select recipients and assign offers.

For example, you might have a flowchart that identifies a list of prospects who will receive one or more offers. When you run the flowchart, you generate a list of contacts (for example, a mailing list) and the information is recorded in contact history.

A typical campaign also has a separate flowchart that tracks responses to the campaign. After the campaign runs, you create or update the response flowchart to record and analyze responses to your offers.

You can add more flowcharts to a campaign as you analyze and refine your results. More complex campaigns may consist of multiple flowcharts to manage multiple offer streams.

If Campaign is integrated with Marketing Operations, you use campaign projects in Marketing Operations to work with campaigns. If your integrated system is configured to access legacy campaigns, you can open them by choosing Campaign > Campaigns and clicking the Campaign Projects folder. Legacy campaigns are campaigns that were created in IBM® Campaign before the integration was enabled. For more information, see Integration with IBM Marketing Operations.

Working with campaigns requires the appropriate permissions. For information about permissions, see the Campaign Administrator's Guide.

Before you begin creating campaigns

Example: Multi-channel retention campaign

Accessing campaigns

Creating campaigns

Editing campaigns

Organizing campaigns in folders

Printing campaigns

Deleting campaigns

How to use control groups to measure campaign results

Navigating from a linked legacy campaign to a Marketing Operations project