Licensed users of Interact can use
IBM® Campaign to run real-time
interactive flowcharts that depend on the occurrence of an event. For more information on interactive flowcharts, see the
Interact User’s Guide.
A typical use for a session flowchart is to create strategic segments, which are segments that can be used in multiple campaigns. For example, you can create strategic segments for opt-ins or opt-outs, then use those segments in various marketing campaigns.
A cells that has an offer assigned to it is called a target cell. A target cell is a group of homogeneous individuals, as defined by the audience level, such as individual customers or household accounts.