Offer list assignment to cells

You can assign offer lists to cells in contact processes in the same way that you assign individual offers. You can assign any combination of offers and offer lists to the same cell.

However, any parameterized attributes in the offers that are in the offer list use their default values. You cannot assign parameter values for offers that are in the offer list. In order to change parameterized values, you can do one of the following:

Change the default values associated with the existing offer, create a copy of the offer with the new defaults, and ensure that it is used in the offer list.

Assign the offer individually, outside of an offer list.

Offer lists in systems that are integrated with Marketing Operations

If your Campaign environment is integrated with Marketing Operations, you must use Marketing Operations to assign offers or offer lists to output cells in the target cell spreadsheet form of a campaign project. For more information, see Integration with IBM Marketing Operations.

Offer lists and legacy campaigns

If your Campaign environment is configured to access legacy campaigns, use the instructions in this guide to assign offers or offer lists to output cells in legacy campaigns. For legacy campaigns, there are two ways to assign offers to cells: from the campaign's target cell spreadsheet, or within a process configuration dialog.