The Segment process
Use the Segment process to divide data into distinct groups, or segments. Connect a Segment process to a contact process, such as a Call List or Mail List, to assign treatments or offers to the segments.
For example, you can divide your customers into high-value, medium-value, and low-value segments based on their prior purchase history. Each segment can receive a different offer when the segment is input to a contact process. There is no limit to the number of segments that you can create.
You can segment data in two ways: by using the distinct values in a field, or by using a query to filter the data in a field. In addition to database table fields, you can use derived fields to segment data. In this way, you can perform custom grouping, to segment your customers however you want.
Segments that are created by the Segment process are not persistent across flowcharts or sessions. To create a "permanent" segment (also called a strategic segment), an administrator can use the Create Seg process.
Segmenting considerations
Segmenting data by field
Segmenting data with queries
Copyright IBM Corporation 2015. All Rights Reserved.