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Who responded: The list of audience entities (such as individual customers or households) whose behavior matched the response types being tracked.
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What they did, and when: Campaign records the actions that were performed and the date and time of the actions. Examples are a click-through on a website or the purchase of a specific item. This information depends on the Response Types that are set up and/or additional data that is captured during response processing.
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Which offer treatment they responded to: Any Campaign-generated codes (campaign, offer, cell, or treatment code) and any offer attributes with non-null values returned by the respondent are matched for response tracking.
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How the response is attributed: Criteria include matching Campaign-generated codes or non-null values for offer attributes, whether responders were in the original targeted group or a control group, and whether the response was received before the expiration date.
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Additional information: The response history tables also record the following information:
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Whether the response was direct (one or more Campaign-generated codes were returned) or inferred (no response codes were returned).
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Whether the response was received before or after the expiration date of the specific offer version. (This information depends on the following property: Settings > Configuration > Campaign > partitions > partition[n] > server > flowchartConfig > AllowResponseNDaysAfterExpiration. The default value is 90 days.)
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