Integration of Campaign with IBM® EMM products
You can integrate Campaign with multiple IBM® EMM products to customize your campaigns.
Campaign integrates with the following IBM® EMM products:
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IBM® Marketing Operations
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IBM® Digital Analytics
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IBM® SPSS® Modeler Marketing Edition
See the documentation for each product for more information. Also, see the IBM® Campaign Installation Guide for more information about the integration of Campaign with other IBM® EMM products.
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Integration of Campaign and PredictiveInsight is no longer supported. PredictiveInsight is replaced by IBM® SPSS® Modeler Advantage Marketing Edition. If your Campaign installation uses PredictiveInsight, installing Campaign version 9.1 prevents further use of the Model and Score processes in your existing flowcharts. You must install IBM® SPSS® Modeler Advantage Marketing Edition and redefine the processes that you need if you want to continue predictive modeling in Campaign. See IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition Integration Guide for more information.
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