When IBM® Campaign is integrated with
IBM® eMessage, you can use
eMessage to conduct highly personalized email marketing campaigns.
eMessage provides access to the resources that are hosted by
IBM®. With
eMessage you can design, send, and individually monitor customized messages that are based on the information that is stored in your customer data mart.
In Campaign, use flowcharts to create lists of email recipients and select personalization data for each recipient.
In eMessage, use email design, transmission, and delivery resources that are hosted by
IBM® to conduct email marketing campaigns.
When you install IBM® Campaign, the installer automatically includes the files that are required to support
IBM® eMessage. The following actions are completed for
eMessage:
When you request an email account, IBM® begins a consultation process to familiarize you with
eMessage, connect you to hosted email resources, and establish your reputation as a legitimate email marketer among leading Internet Service Providers (ISPs). Establishing a favorable reputation is critical to successfully delivering your marketing message to your customers and prospects.
For more information about how to enable and configure eMessage and prepare your hosted email account, see the
IBM® eMessage Startup and Administrator's Guide.
eMessage requires specialized components called the Recipient List Uploader (RLU) and the Response and Contact Tracker (RCT).
The RLU is a eMessage plugin component that operates with
Campaign to upload addresses, personalization data, and metadata that is associated with a list of email recipients to
IBM® EMM Hosted Services.
The eMessage RCT retrieves link tracking and email delivery notification data from
IBM® EMM Hosted Services, and stores the data in the
eMessage system tables that reside in the
Campaign schema.
The eMessage components operate when you enable and configure
IBM® eMessage. For more information about enabling
eMessage and working with the RLU and RCT, see the
IBM® eMessage Startup and Administrator's Guide.
The IBM® installer places the RLU on the computer where you installed the
Campaign J2EE application. The RLU location is recorded in the
Campaign > partitions > partition1 > eMessage > eMessagePluginJarFile configuration property.
One RLU exists for the entire eMessage installation. The installer populates the
eMessagePluginJarFile configuration property only for the default partition. If you are using multiple partitions in your
eMessage installation, you must manually configure the location of the RLU for all other partitions. The location specified in the
eMessagePluginJarFile property is the same for all partitions. For more information, see
Specifying the Recipient List Uploader location for eMessage.
Only one RCT exists for the entire eMessage installation.
eMessage does not need to specify the location of the RCT in a configuration property. Responses that are received by the RCT automatically specify the appropriate local partition for correct response attribution.