Each bullet within an encoding group is a space-separated list of different names for the same encoding. Each name in a bullet with multiple names is an alias for the other encodings in the group. You can set the Campaign configuration parameters to any of the values in a group, depending on how your system uses the encodings.

When setting values for the Campaign StringEncoding configuration parameters, the pseudo-encoding WIDEUTF-8 is the recommended value in most cases. However, you can use one of the encodings included in the following lists. Additionally, if the database is DB2® or SQL Server, you should use a code page rather than one of the encodings in this list. For details, see the context help or the Marketing Platform Administrator's Guide.

Campaign uses two character encodings that are treated slightly differently than other encodings: "ASCII" and "UTF-8." Both are case-sensitive. These encodings are accepted on all platforms including AIX®. They have slightly different behaviors in Campaign for column widths during table mapping, and for transcoding operations.