Why use an outbound trigger?
Outbound triggers may be useful in a variety of cases where you want to execute an action related to, but external to, a campaign.
Some typical examples of useful outbound triggers include:
Sending an email notification upon completion of a campaign flowchart;
Sending an email notification or performing some other task if a flowchart fails;
Running a third-party modeling tool, such as SAS, to generate real-time results inline with the flowchart logic;
Running a Unix shell script to send an output file by FTP after the file has been created;
Launching a customer database update;
Launching or triggering another flowchart.
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