Why use an inbound trigger?
Following are examples of events that might cause an inbound trigger to start a process in Campaign:
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A database update triggers the recomputation of all strategic segments (for example, high, medium, and low value customer classifications based on the most recent purchase activity).
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A predictive model updating its scores in the database triggers an acquisition campaign, which is waiting for the latest scores, to run.
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A third-party scheduling tool is used to schedule and trigger the execution of flowcharts.
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The run completion of Optimization session triggers the execution of the participating campaigns to retrieve and process their optimized results.
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