Response history is the historical record of responses to campaigns, either by targeted respondents or by hold-outs (members of control groups who perform the desired action despite not having been contacted).
Response types are the specific actions that you are tracking in a campaign.
Campaign is delivered with a set of default response types. As an administrator, you can add more response types.
Adding response types is explained in the Campaign Administrator's Guide. For information about using and tracking response types, see the
Campaign User's Guide.
Campaign records and maintains a separate response history for each audience level that is defined. Each audience level has its own related response history table in the
Campaign system database, as well as a related
IBM® Campaign system table.
Response history tables, which must exist in the Campaign system database, store historical responses for each audience level.
The Customer audience level is delivered by default, and the history of responses from customers could be stored in the
UA_ResponseHistory in the
Campaign system database.
After you create the table in the Campaign system database for a new audience level, you must map the new table to the
IBM® Campaign system table for the audience level's response history, which is automatically created when you create the audience level.
Each response history table that you create for a new audience level must have a foreign key constraint on the UA_Treatment table's
TreatmentInstID field. For details on how to set up this constraint, see the DDL file that creates the system tables.