Task 2: Create the new audience levels in Campaign

Select Settings > Campaign Settings.

The Campaign Settings page appears.

On the Campaign Settings page, under Data Source Operations, click Manage Audience Levels.

The Audience Levels window opens, displaying existing audience levels.

Click Create New.

The Create New Audience Level window opens.

Enter a unique Audience Level Name, which should reflect the group of identifiers at that audience level.

Audience level names have no specific character restrictions.

In the Field List, enter a name and select the type (numeric or text) for each field that will be used to uniquely identify each member of the audience level.

Audience level field names have specific character restrictions.

You must specify exactly the same names as the field names in the database tables for this audience level. Fields can only be mapped in Task 3: Map the IBM Campaign system tables to the database tables if Campaign finds an exact match for the field names.

For example, if you are creating the new audience level "Household" and you specify one field for unique audience level identifier called "HouseholdID," you must make sure the ID field in your audience level-specific database tables matches this exactly; in other words, that it is also named "HouseholdID."

Click OK.

In the Audience Levels window, when you select the new audience level, you see the required tables listed as "Not Mapped." You perform the mapping in Task 3: Map the IBM Campaign system tables to the database tables.