IBM® Campaign integration with other IBM® products

IBM® Campaign optionally integrates with a number of other IBM® EMM products.

For more information, see the documentation included with these applications:

IBM® Contact Optimization: Optimize contacts from a customer-centric perspective while considering business rules and constraints.

IBM® Digital Analytics and IBM® Digital Analytics for On Premises: Use web analytics segments in IBM® Campaign flowcharts.

IBM® Distributed Marketing: Support distributed, custom execution of centrally managed campaigns.

IBM® eMessage: Construct targeted, measurable email marketing campaigns.

IBM® Interact: Retrieve personalized offers and customer profile information in real-time to enrich the interactive experience.

IBM® Interaction History and IBM® Attribution Modeler: Deliver unique insights into cross-channel communications and customer activity by combining data from various sources (online as well as offline) into a single repository.

IBM® Marketing Operations: Integrate the marketing resource management features of Marketing Operations with the campaign development features of Campaign.

IBM® SPSS® Modeler Advantage Marketing Edition: Provide an automated predictive modeling solution for database marketers.

IBM® Marketing Platform provides security as well as a common access point and user interface for Campaign and other IBM® EMM applications.

IBM® Cognos® provides the framework for the IBM® Report Packs that are provided for various IBM® EMM products.

Setting up Marketing Operations assets for use in Campaign offers

Configuring eMessage offer integration with IBM Campaign

Integrating IBM Digital Analytics and Campaign