Configuring eMessage offer integration with IBM® Campaign
You can configure Campaign to support eMessage offer integration, so offer communications can be tracked over the email channel. Campaign reports can then provide detailed response tracking for eMessage.
Before you configure eMessage offer integration, you must install and prepare the locall installed eMessage components, as explained in the IBM® Campaign installation and upgrade guides. You must also connect to the hosted email resources, as explained in the IBM® eMessage Startup and Administrator's Guide.
The following table lists the tasks that Campaign administrators must complete to configure eMessage offer integration.
Configuring eMessage offer integration
Campaign uses its own ETL process to extract, transform, and load offer response data from the eMessage tracking tables into the Campaign contact and response history tables. The ETL process coordinates information across the necessary tables.
1.
In IBM® Campaign, select Settings > Configuration.
Campaign | partitions | partition[n] | eMessage | contactAndResponseHistTracking
ETL logging is enabled by default. The default file location is Campaign_home/logs/ETL.log. To adjust logging behavior, modify the campaign_log4j.properties file, whose default location is Campaign_home/conf.
3. Upgrades only: Adjust Campaign response tracking and mapping tables.
Upgrade customers who want to use eMessage offer integration must add the Link Click, Landing Page, and SMS Reply Message response types to the UA_UsrResponseType table, then update the UA_RespTypeMapping table to map the response types to eMessage.*
The UA_RespTypeMapping table is required to coordinate transfer of data across the necessary Campaign and eMessage tables.
4. Optionally, adjust Campaign performance reports.
Changes affect both the object-specific reports on the campaign or offer Analysis tab and the reports on the Analytics menu.
See the IBM® EMM Reports Installation and Configuration Guide.
*Only the Link Click response type is currently used for eMessage offer integration. The Landing Page and SMS Reply Message columns are not populated by the ETL process at this time.
Adjusting Campaign response tables for eMessage offer integration