Custom campaign attributes

If your Campaign installation is integrated with Marketing Operations, you must use Marketing Operations to create custom campaign attributes. For details, see the Marketing Operations documentation.

You can customize campaigns by adding custom campaign attributes to store metadata about each campaign.

Custom attributes can help you further define and categorize your campaigns. For example, you might define a custom campaign attribute Department to store the name of the department in your organization that is sponsoring the campaign. The custom attributes you define appear on the Summary tab for each campaign.

Custom campaign attributes apply to all campaigns in your system. If you add a custom campaign attribute when there are existing campaigns, the value of the attribute is NULL for these campaigns. You can later edit these campaigns to supply a value for the custom attribute.

Names of custom attributes must be unique across campaign, offer, and cell custom attributes.