Setting up Marketing Operations assets for use in Campaign offers

This topic explains what administrators must do to allow Campaign users to relate a digital asset from Marketing Operations to a Campaign offer.

An asset is an electronic file that is designed for use in a marketing program. Examples include logos, brand images, marketing research documents, reference materials, corporate collateral, or document templates. To add an asset to a Campaign offer, you use the CreativeURL attribute. The CreativeURL attribute is a standard offer attribute that is installed with Campaign. A "Creative URL" is a pointer to a file in a Marketing Operations asset library.

Task

Details

For documentation

Create a library to hold digital assets.

This task is typically done by a Marketing Operations administrator.

In IBM® Marketing Operations, select Settings > Marketing Operations Settings, click Asset Library Definitions, and add a library.

IBM® Marketing Operations Administrator's Guide

Add assets to the library.

This task is typically done by Marketing Operations users.

In IBM® Marketing Operations, select Operations > Assets. Open a library, go to a folder, and click the Add Asset icon. Specify the asset name, description, and other information, and use Upload to select and upload files into the library.

IBM® Marketing Operations User's Guide

Create an offer template that includes the CreativeURL attribute.

This task is typically done by a Campaign administrator.

Offer attributes are the fields that define an offer. CreativeURL is a standard attribute supplied with Campaign. Adding the CreativeURL attribute to a template makes the attribute available to any offers based on that template.

For example, in a system that does not integrate Marketing Operations with Campaign, you select Settings > Campaign Settings, and click Offer Template Definitions. Click Add, then follow the prompts:

In Step 1 of 3, define the template.

In Step 2 of 3, move Creative URL into the Selected Attributes list.

In Step 3 of 3, click Browse Library in the Creative URL field. Go to a folder in an asset library and select an asset to use in this offer. Or, if you want to create an asset, click the name of a library, then click Add Asset and provide the required information. In the File field, click Upload, then browse to a file. You can upload a File, a Preview File, and a Thumbnail. Follow the prompts to complete the action.

The URL to the asset is now included in the Creative URL field.

Save the offer template.

For systems that do not integrate Marketing Operations and Campaign, see theCampaign Administrator's Guide: Creating offer templates.

For systems that integrate Marketing Operations and Campaign, see the IBM® Marketing Operations and Campaign Integration Guide.

Use Campaign to create an offer that includes an asset from Marketing Operations.

Campaign users can now create offers based on a template that includes the CreativeURL attribute. When defining the offer, users can go to the asset library and select or create an asset.

Campaign User's Guide