Both Marketing Operations and Campaign must be installed. (The CreativeURL attribute is installed with Campaign. However, you cannot use the feature unless Marketing Operations is also installed.)

You must license the IBM® Marketing Asset Management add-on for Marketing Operations.

Campaign may or may not be integrated with Marketing Operations. Even if UMO-UC integration is off, users can assign an asset to an offer.

CreativeURL is a standard Campaign offer attribute but it is not required. You can create offer templates with or without the attribute.

If the CreativeURL attribute is included in a template, each offer based on that template must include an asset from a Marketing Operations asset library.

An offer template, and any offers based on it, can include only one CreativeURL. Therefore, each offer can include only one asset from Marketing Operations.