Audience level administration
IBM® Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.
Campaign administrators can perform the following tasks:
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Create the audience levels needed for your company's campaigns.
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Create database tables in the Campaign system database to support the new audience levels.
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Map system tables to the supporting database tables for the new audience levels in the Campaign system database.
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Specify audience levels and associated database fields when mapping user tables.
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Create global suppression segments for one or more audience levels.
About audience levels
Why different audience levels are needed in Campaign
The default Customer audience level
Creating additional audience levels
About audience levels and system tables
About audience levels and user tables
Working with audience levels
About global suppressions and global suppression segments
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