4.
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Connect a Select or Extract process as input into the Response process. The Select or Extract process must read from an action table. An action table is a database file or table produced outside of IBM® Campaign. An action table contains response data collected after offers are presented to customers. Typically, this data includes customer identification, response codes, and attributes of interest.
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6.
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a.
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If you followed the steps in this procedure, the Input list already displays the correct input. The input must originate from the mapped action table in your data mart that holds your customer response information.
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If you are using a delimited flat file as input to the Response process, you must ensure that all data types in the input files are mapped appropriately, as this is not enforced by the Response process. Using a mismatched data type (for example, having a treatment code mapped as "numeric" when the UA_Treatment.TreatmentCode field is a "string" type) causes a database error on some databases (for example, system tables on DB2®).
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b.
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For Response Date, select a date from your action table to associate with the records output by the Response process. By default, a value of "Today" is selected.
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c.
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For Response Type Code, choose a field from your action table. The response type codes are globally defined and available for all campaigns. Response types are the specific actions that you are tracking, such as click-through, inquiry, purchase, activation, and use. Each response type is represented by a unique response code.
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7.
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Use the Mapping to Treatments tab to select the fields to be tracked and match them to a list of offer and treatment attributes.
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a.
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In the Candidate Action Fields list, expand the action table that you are using, so you can see the list of fields.
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b.
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Use the Add button to match Candidate Action Fields to the corresponding attributes in the Matched Offer/Treatment Fields list. The Offer/Treatment Attribute column lists all offer or treatment attributes in the system.
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8.
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9.
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10.
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