What is an action table?
An action table is an optional table containing data about targets' responses to a campaign. An action table typically provides each target's response type and actions of interest, as well as other campaign-specific data. The action table then serves as the source data of the input cell for the Response process.
An action table is audience level-specific; you typically create one action table for each audience level in
Campaign
.
Ensure that any action table used for response tracking is locked during response processing. You must also clear rows after response processing to ensure that responses are not credited multiple times.
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