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You must have permissions to modify offer and cell custom attributes. For more information, see the Marketing Platform Administrator's Guide.
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1.
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2.
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a.
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Attribute Display Name: You can change the display name of custom attributes that you created. You cannot change the display name of the standard offer attributes.
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b.
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Internal Name: You can change the internal name of custom attributes that you created, but any uses of the internal name by existing flowcharts will cause an error, and you will receive a warning when you save the attribute. You cannot change the internal name of the default offer attributes.
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c.
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d.
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Check or clear the Mandatory box, depending on whether you want to require a value for this attribute:
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If you change from non-mandatory to Mandatory, a value will be required whenever this attribute is used in the future. This change has no effect on existing objects unless you edit them. For example, if you open a campaign, Target Cell Spreadsheet, or offer in Edit mode, you will be required to specify a value before saving.
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e.
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For a Select Box - String or Text Field - String field, you can modify the Maximum String Length to specify the maximum number of characters to store for any value of this attribute.
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f.
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For a Text Field - Numeric or Text Field - Currency field, you can modify the Decimal Places to specify how many decimal places to the right of the decimal point will be displayed.
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g.
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Change Allow addition of list items from within edit forms, to allow or disallow users to add new unique values to the list when defining campaigns, offers, or offer templates. This option does not apply to custom cell attributes.
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Edit a list item: Select it in the Source list of available values, change it in the New or Selected Item field, and click Accept.
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Change the Default Value.
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Change the Sort Order to determine the order of items in the list.
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5.
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