For example, to use the default Customer audience in an optimization session that includes strategic segments, you must map the audience system table
Customer Segment Membership to the
UA_SegMembership segment database table. You populate the database table using the Create Seg process.
Using strategic segments in Campaign flowcharts or
Contact Optimization sessions is optional. If you map the segment membership table, each time you run the flowchart or Optimize session,
Campaign or
Contact Optimization updates the table. This is unnecessary processing overhead if you are not using strategic segments.