The TCS is a part of each campaign project in
Marketing Operations. If you double-click the Assigned Offers column for a row when the
TCS is in edit mode, you can search or browse for offers. When you publish the
TCS, the offers are automatically assigned to cells when you select them in a contact process box in the flowchart. In this way, the
TCS cells are linked to flowchart cells. This is known as "top-down" management.