IBM Digital Analytics and Campaign integration

When IBM Digital Analytics and Campaign are integrated, online segments and associated data from Digital Analytics can be combined with offline profile data in Campaign.

You can select segments defined in Digital Analytics and target them in marketing campaigns, based on web activity and behavior.

Using an integrated system provides the following benefits:

Web analysts can quickly follow up on trends noticed online, by defining segments to be targeted by Campaign.

Campaign managers can align their campaign tactics with marketers' demands.

Business marketers can track and follow up on campaign tactics, by measuring success and ROI of cross-channel campaigns.

If the optional eMessage and post-click analytics tools are configured, marketing analysts can track customer and prospect behavior after targeting them with email campaigns.

Integrating IBM Digital Analytics and Campaign

About the translation table

Mapping the translation table