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Both Marketing Operations and Campaign must be installed. (The CreativeURL attribute is installed with Campaign. However, you cannot use the feature unless Marketing Operations is also installed.)
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Campaign may or may not be integrated with Marketing Operations. Even if UMO-UC integration is off, users can assign an asset to an offer.
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CreativeURL is a standard Campaign offer attribute but it is not required. You can create offer templates with or without the attribute.
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If the CreativeURL attribute is included in a template, each offer based on that template must include an asset from a Marketing Operations asset library.
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An offer template, and any offers based on it, can include only one CreativeURL. Therefore, each offer can include only one asset from Marketing Operations.
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