A system user is a IBM® EMM user account that is configured for use by IBM® EMM applications. IBM® EMM applications may require a system user account configured with the following attributes.

To avoid presenting users with repeated prompts for login credentials you can associate a system user with one or more Marketing Platform data sources. Each data source specifies a user name and password. This allows you to provide a user name and password to access a database or other protected resource by referencing the data source. By adding multiple data sources to the configuration of the system user account, you can allow the system user to access multiple databases.

Use the information in this section to set up system users for your IBM® EMM application.

For general instructions on setting up a new user and assigning a data source to a user, see the IBM® Marketing Platform Administrator's Guide.