Overall view of the startup process

You can activate email features in IBM® Unica®Campaign to conduct highly targeted and trackable email marketing campaigns. Campaign uses email functions that are provided by IBM® Unica®eMessage through resources that are hosted in data centers in the US and United Kingdom. An account to access these resources is included with your eMessage subscription.

IBM® begins the startup process after it creates your hosted email account. IBM® helps you to become familiar with eMessage, connect to hosted email resources, and establish your reputation as a legitimate email marketer among leading Internet Service Providers (ISPs).

The process proceeds in three phases. The IBM® Unica®Professional Services and Email Account Services teams guide you along the way.

The Professional Services consultant is your primary point of contact with IBM® during the startup process. When the account startup process completes, the Professional Services consultant transfers primary support responsibility to the IBM® Unica®Product Support team.

A dedicated Email Account Services (EAS) consultant provides special assistance for email-related issues. Creating a favorable email reputation among major Internet Service Providers (ISPs) is critical to ensuring that your email marketing campaigns consistently reach their target recipients. When you start to run mailings, the EAS consultant reviews the mailing deliverability performance and suggests the best ways to gradually build your email reputation.