You configure the Response process to process, evaluate, and output the IDs that you consider as responses to your offer, based on matching some combination of response codes and/or other standard or custom offer attributes from the action table. Any Campaign-generated codes (campaign, offer, cell or treatment code) that are mapped in the Response process are considered to be "response codes of interest." Any other offer attributes, whether standard or custom, that are mapped in the Response process are considered "response attributes of interest." For example, you can use the "Relevant Products" field as an offer attribute to track inferred responses. The response processing logic uses both response codes of interest and response attributes of interest to determine direct and inferred responses.
Campaign automatically records the following data related to response tracking: