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Marketing distribué to support distributed, custom execution of centrally managed campaigns.
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eMessage for constructing targeted, measurable email marketing campaigns.
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Interact to retrieve personalized offers and customer profile information in real-time to enrich the interactive experience. For information on using Interact features in Campaign, including the use of interactive flowcharts and Interact processes on batch flowcharts, see the IBM® Unica® Interact documentation.
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Marketing Operations to integrate the marketing resource management features of Marketing Operations with the campaign development features of Campaign. For more information, see About integration with IBM Unica Marketing Operations.
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CustomerInsight to provide access to CustomerInsight group selections when designing direct marketing campaigns.
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NetInsight to provide access to NetInsight visitor segments when designing direct marketing campaigns.
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Optimize to optimize contacts from a customer-centric perspective while considering business rules and constraints.
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PredictiveInsight to leverage scoring of predictive models for response modeling, cross-selling, customer valuation, and segmentation.
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