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which offer treatment they responded to — any Campaign-generated codes (campaign, offer, cell or treatment code) as well as any offer attributes with non-null values returned by the respondent are matched for response tracking.
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how their response is counted — determine how responses are credited to the campaign based on matching Campaign-generated codes or non-null values for offer attributes, whether respondents were in the original targeted group or a control group, and whether the response was received before the expiration date.
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