Segmenting by field
When you segment data by a field in a database table, each distinct value in the field creates a separate segment. This option is most useful when the values in the field correspond to the segments you want to create.
For example, assume that you want to assign a different offer to customers in each of 10 regions. Your customer database contains a field called
regionID
, which indicates the region to which each customer belongs. Segment by the
regionID
field to create the 10 regional segments.
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