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Use form attributes for information used only in Marketing Operations, that appear on a form outside of a grid.
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Use grid attributes for information used only in Marketing Operations, that appear on a form within a grid (including TCS grids).
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Use campaign attributes for information shared with Campaign, that appear on a form outside of a grid.
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For systems that also integrate offers, use offer attributes to collect offer information to share with Campaign. Offer attributes are synchronized with Campaign when an offer that uses them is published to Campaign.
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